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Our Story

Minimal & Mine was established in 2024 and founded in Calgary Alberta by Rachel Cuatriz and Ishmael Korah. This Canadian brand was inspired to promote mindfulness, stress relief, and simplicity. Our passion stemmed from creating a candle to represent peace in your home alongside aesthetic and minimal visuals. We have always been interested in home decor and would constantly buy candles, trying to recreate the essence of relaxation within home fragrances. In 2023 the founders realized that their skills and passion for home scents and decor would be best represented by creating

Minimal & Mine. Our candles promote long-lasting fragrances that are eco-friendly, gluten-free, toxin-free, paraben-free, phthalate-free, and cruelty-free. Our candles simplistically spark calmness and beauty. A minimalist lifestyle that ensues relaxation and mindfulness. We define minimal as living simply and having just what you need for everyday life. To enjoy life without getting caught up in its craziness. Mine signifies belonging to oneself; owning our characteristics, and ideals, and practicing self-care despite life’s challenges. 

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We take pride in our hand-poured candles and believe in making a quality item for our customers. Our products are made of Coconut Soy Wax that is eco-friendly, sustainable, and long-lasting. To create a cozy and peaceful atmosphere, each candle has a crackling wood wick. This allows the candle to burn straight, and have a cleaner burn. Minimal & Mine values sustainability and aims to minimize waste by implementing recycling programs, reducing packaging, and using materials that are reusable or biodegradable. We aim to create a quiet ambiance so you may rest and feel at peace wherever you may be.

Meet the Team

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